Don’t put the cart before the horse. You can’t do SEO (optimize your web site for search engines) until you’ve researched keywords. You can’t research keywords without a clear view of your target market, your prospect types, and how your offerings fill their needs. Affordable Small Business SEO Affordable small business SEO not only uses [...]
In parts 1 – 6 you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Now we [...]
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings. Here are 10 to keep in mind: 1. Don’t use frames. Why would you want to use frames if SEO is important? Don’t risk confusing the search engine spiders. Sure, you might [...]
The Google Sandbox Effect has been discussed at length in our case study of a new website first crawled in May by Googlebot. We can now further the case study with indexing comparisons and discuss interesting Googlebot crawler behavior after release, at the 75 day mark, of the study website from that very confining Sandbox. [...]
Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks. Besides getting a good search engine ranking with links, it also one of the most effective ways to increase a site’s [...]
Purchasing web design service is confusing with all of the different buzz words floating around. In an earlier article I discussed the differences between custom web design and web design based on templates. Another service being pushed by many web developers is search engine optimization (SEO). It has become a huge field in the last [...]
I get half of the world traffic for the term “dirtbagging,” on one page of my backpacking site, but that only means ten visitors a month. Without decent keyword demand you can’t ever get much traffic. Total demand is just one factor to consider, though. Here are some others. 1. Demand/supply ratio. There were 289,000 [...]
Many of us who build websites get in the habit of using the Overture “Keyword Suggestion Tool” to do keyword research. It’s convenient, and one of the few remaining such tools that is free. Be careful, though, because there are four problems you may run into with it. 1. Singular and plural forms are lumped [...]
As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a week. This only happens with existing business sites that have been online for a few years. Google seems to be updating their index as often as [...]
Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions. Why do you want to get Number 1 in Google? “Because it’s good to be there isn’t it? It means my website is the best out there.” Well, [...]
