In the fall of 1990, the musical group Snap had a monster number one hit record called, “I’ve Got The Power.” Nowadays, a search engine and a directory (AKA) Google and Yahoo!–number one and number two respectively, have “the power,” and we handed it to them on a silver platter. The aforementioned search engine and [...]

Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago. The practice, known as “click fraud,” began in the early days of the Internet’s mainstream popularity with programs that automatically surfed Web sites to increase traffic figures. [...]

Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago. The practice, known as “click fraud,” began in the early days of the Internet’s mainstream popularity with programs that automatically surfed Web sites to increase traffic figures. [...]