Most webmasters are familiar with the concept of reciprocal linking. Reciprocal linking is the exchange of links between webmasters with the hope of improving their site ranking with the search engine. However, as more and more webmasters use reciprocal links to increase their site ranking, the search engines are also getting smarter and more demanding. [...]

So you have completed that new site and want to start your site promotion campaign by getting listed in some directories? Well,definitely a good idea, because those directories will provide you the initial thrust needed for visibility of your web site. But then how do you find those directories to submit your site to? No [...]

Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. [...]

Between 75% and 98.8% of visitors to Web sites come from searches made at search engines. If you’re going to get high levels of traffic – and hence the levels of ROI you’re looking for – it’s very important that the search engines can access all the information on your Web site. Do the search [...]

So we gather in all the relevant information we can possibly find, and include it in all the right places, taking great care in linking our pages properly, optimise each page in turn with a list of ‘keywords’ – and making sure that the most relevant keywords are reflected in each pages ‘title tags’.. After [...]

In a recent report for a new client, I wrote: “Remember, a visitor’s search doesn’t end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind.” Many of us pay attention to the keywords and phrases being used by our [...]

Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar. I have to be brutally honest and relay that our friendship hasn’t always been rosy. I got to know Google several years back, when it was just a small fish in a [...]

With the web today you “sorta haveta” have a rank in the major search engines if you want to be seen. I mean with 250,000,000, yes 250 million searches a day on Google? alone, how are your visitors and potential customers going to find you? Now, there are numerous ways in which a Search Engine [...]

In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites. Some engines even claims they won’t index sites that don’t have at least one link pointing to them from another [...]

Internal Linking ? An introduction The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architecture, the better it is from search engine ranking point of view. Google [...]