Thaidoweb 2008

Search engine optimisation is big business. Ezines and websites litter the Internet with strategies to boost your search engine ranking. Search engine specialists charge large amounts of money to apply their strategies to your website and will go so far as to guarantee you top listings in the webs’ major search engines. And, in my opinion, they are all frauds. Strategy is defined as a long-term plan. So, if these search engine specialists have the ideal strategy, why do [...]

Getting SEO right is an art and it’s based on theory and best practice. The search engines don’t publish their algorithms so getting it right is like finding the exact formula for Coca Cola.
SEO is about getting free TARGETED traffic. That is folks who are looking for what you’ve got and finding your site (or eBay store) high in the SE listings, ideally in the top 10.
Here are some basic principles that apply today (they might not apply tomorrow because [...]

Many of our customers (http://www.internet-marketing-australia.com) find search engine optimisation (SEO) services quite expensive. From the client’s point of view the results are intangible and the process is lengthy. Therefore, the clients are often reluctant to commit to the additional expense.
Typically, a call for SEO comes after the website is already up and running. The quoted price depends on the client’s needs, industry, positioning, etc. The price varies a lot, yet the cost of optimisation is comparable to the cost of [...]

There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.
This is not a new trend, back when simply resubmitting your website to the engines resulted in keeping your site at the top of the index, there was an accompanying boom in resubmitting “companies”, as we know, these were just men in back bedrooms with a host of CGI and Perl submitting scripts and a timetable.
Search Engine [...]

Every business owner I’ve met has been encouraged at some point to invest in a website; often convinced with hype that if their business didn’t have a website then they might as well pack their bags and retire to the social security queue.
Hype aside, this statement is basically true. Certainly, any business deemed suitable for online marketing will miss out on a flood of new business without the incorporation of a thorough online marketing strategy.
In accepting this, you may choose [...]

Over the past few years, there have been many debates about different search engine optimisation strategies, though it is highly important that a range of strategies are pulled together as one to form the best optimisation program possible. There is one particular factor that is becoming ever more important when it comes to reaching number one in the search engine results pages. That factor is "content". It seems search engines in their quest to provide ever more relevant results are [...]

Keywords are terms or words related to particular topic. Keyword research involves various aspects, for example; to find sales oriented keywords or to drive maximum qualified users to increase the online sales.
Sound keyword research is the first step toward successful search engine optimisation campaign. We have to be careful while selecting keywords. It is tricky to select target keywords for a website. Keyword selection should be always based on various aspects like product names, services, company name, brands, features and [...]

So you have a new website but the phone isn’t ringing off the hook? Were you expecting an overnight success with your website?
Having a website professionally designed ensures you have a good looking site that is optimised for the search engines. This article is not about web design or search engine optimisation but outlines some suggestions that you, the site owner, can take to help boost genuine visitors to your site once it has been professionally designed. Once your site [...]

This is the third in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.
Link strategy number four. The Reciprocal Link
The classic reciprocal link should be the staple diet of your linking campaign. By linking to other sites of similar interest to your visitor you provide a service and in return you get a link back to your site for your trouble. It’s a win/win situation.
There [...]

In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www.enable-uk.co.uk/html/book_2.html
What Is Optimisation?
Search engine optimisation is the process of creating or modifying a web site so that it encompasses the design, background coding, text copy, and link-building elements search [...]