The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of [...]

Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google. Apart from being the king of search engines, unlike Yahoo and MSN, Google does not serve sponsored results on top of its search results, drawing away considerable attention/traffic away from the search results. Hence ranking [...]

Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update. Many pages were practically kicked-out of the top 1000 pages for competitive keywords. With recent updates, webmasters have been thinking that Google does not use PageRank because low [...]