Thaidoweb 2008

Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter. These guys send a weekly email with their bundle of latest tips. For the first few months, I actually followed what they said. Now, I just keep my subscription to get a few laughs.
You see, their basic advice hasn’t changed a bit. It is still about keyword laden content, back links to your site, et cetera, [...]

Wouldn’t it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results.
Well, this reality is much closer than you might think.
To date, most webmasters and search [...]

Do you depend on free search engine traffic for your livelihood?
I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases.
This afternoon I had a shock. I discovered my main web site was dropped from Yahoo! Not one page could [...]

Hilltop is one of the major concepts underpinning Google’s search algorithm, yet its workings and implications are often misunderstood.
After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious “sandbox” was implemented, some webmasters could not get a Web site to rank well, period.
Part of the reason that some Web sites get shuffled out of the SERPs when new algorithmic features are implemented is that those sites never gained authority in the eyes [...]

In today’s world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms.
1. Algorithm: The mathematical computation used by major search engines to determine which web pages will be displayed in query (search) results.
2. Click-through rate (CTR): The total number of possible clicks on a web page [...]

Top 10 search engine rankings. Everybody wants it but a few achieve it. Search engines have always been an important source of traffic for many marketers. Achieving high search engine rankings should be one of your goals because it can be profitable in the long run.
But what is it that prevent some people from obtaining their coveted rankings?
It’s true that some years ago, getting high rankings was very easy. You could just set up a site, heavily optimize it on [...]

We have a running joke in our office that one day we’ll load a page and it will say "You have reached the end of the World Wide Web" and it will be the truth. I’ve visited so many web sites in my time, it’s unreal. There are a few web site features and practices that keep popping up, in spite of their highly detrimental nature. I find myself, day in and day out, advising clients to remove something or [...]

Everybody is looking for the magic formula that will get their
site listed on the first page of Google. Because of this, the
internet is full of search engine optimization experts that are
willing to take your money once they sell you on their new
theory of Google’s algorithm. You have your choice of SEO
Consultant to full fledged SEO Corporations all willing to take
your money and optimize your site. That’s because Google is a
very sophisticated search engine and their algorithm changes
constantly. Google’s algorithm has [...]

Starting somewhere between late September and November 2005,
Google launched a major update to their search algorithm which
shook up the search engine optimization (SEO) community and
millions of website rankings. The update has been named Jagger
and is apparently finished.
Keywords that were used to find your site may not be producing
as many visits any more because the Jagger changes caused your
certain site’s rankings to plummet, but many people have seen
their rankings stay the same or improve in Jagger’s aftermath
too. Whatever the technical mechanism, [...]

As most of the webmaster had probably noticed already MSN had
changed their global search interface and with that also updated
their ranking algorithm.
Although this new algorithm still suffers from lack of spam
filters and “Trust Ranking” methods, it seems to handle quite
well with many spammers which MSN had become their main target
so far. The new algorithm is based on a new technology MSN had
been trying out called clustering. The clustering method defines
categories to each search result so that a site position is [...]