If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other people's product or service for decent commissions, then you must consider building your own mailing list. Building your mailing list of hungry prospects can be one of the best investments you will ever make, as it [...]

If you master these nitty-gritty website promotion tactics, you’ll be able to increase orders at your website: 1. Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience. 2. Add viral marketing into your promotional plans. Allow your visitors to [...]

Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect. But on a windswept stormy day? You could hurl the largest boulder into the same pool, and the effect would be felt for no more [...]

If you’re a retailer and the only kind of advertising you do is built around sales events, you don’t need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what’s on sale, the amount to be saved and your store’s name, address and phone number. [...]

I hear this all the time. “I can get you listed on 100,000 websites for $29.95″ and…”I can get you 100,000 hits on your website for the same price”. Avoid these like the plague. First off you don’t need a 100,000 visitors to your site. What you need is 100,000 CUSTOMERS on your site searching [...]

Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it’s a total waste of time and money. Why do so many contractors achieve less than desired results from their advertising dollars? The answer: They’re doing it the [...]

So you built a website, you have a product, but it’s not selling. What’s your sales message? Does your site scream out to potential customers “BUY ME!!” or does it simply say “Hi, we’re here, we have a product, if you want one…well you could buy it here…or go…YUCK! Let’s look at a simple way [...]

A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue. Your coach is number one on Google and 35 other search engines with the key words, “book [...]

If you’ve just finished building your new website (or revamping your old one), how can you be sure it’s “ready for prime time”? Or maybe your site’s been around for awhile and you think it may be due for a makeover. Because Web technologies, techniques and standards change so rapidly, even a website that seems [...]

Images add pizzazz to your web site. You can make a web site more visually appealing and support your web content by providing a visual representation of your product. Images also communicate a message. They can trigger feelings and emotions. Carefully selected, quality images that accurately support your sales copy will help to produce a [...]