Thaidoweb 2008

If you master these nitty-gritty website promotion tactics, you’ll be able to increase orders at your website:
1. Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience.
2. Add viral marketing into your promotional plans. Allow your visitors to give away your free stuff, just include your ad somewhere on all the freebies.
3. Design your web site to be less confusing. Don’t use a lot of [...]

Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.
But on a windswept stormy day? You could hurl the largest boulder into the same pool, and the effect would be felt for no more than a few feet.
So it is with marketing new ideas.
Your prospects are in a trance that is like a still pool of awareness. They are in [...]

If you’re a retailer and the only kind of advertising you do is built around sales events, you don’t need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what’s on sale, the amount to be saved and your store’s name, address and phone number. You should also include your web address as most of today’s consumers expect you to have one.
But what if you’re not a retailer or you [...]

I hear this all the time. “I can get you listed on 100,000 websites for $29.95″ and…”I can get you 100,000 hits on your website for the same price”. Avoid these like the plague.
First off you don’t need a 100,000 visitors to your site. What you need is 100,000 CUSTOMERS on your site searching for your product or service. Very simply you’re not going to find many people doing this for you. DocMurdock? will do this. Our mission is to [...]

Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it’s a total waste of time and money. Why do so many contractors achieve less than desired results from their advertising dollars? The answer: They’re doing it the wrong way!
There are two types of advertising. One is a complete waste of money. The other is highly effective, yet very few people know about [...]

So you built a website, you have a product, but it’s not selling. What’s your sales message? Does your site scream out to potential customers “BUY ME!!” or does it simply say “Hi, we’re here, we have a product, if you want one…well you could buy it here…or go…YUCK!
Let’s look at a simple way of changing that perspective of using a call to action.
Dr. Jerry Teplitz in one of his lessons at a place I will call IBI. You can [...]

A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.
Your coach is number one on Google and 35 other search engines with the key words, “book coaching.” While web site hits were high, I noticed a below 2% conversion rate for one top eBook. The culprits? My homepage headlines lead my [...]

If you’ve just finished building your new website (or revamping your old one), how can you be sure it’s “ready for prime time”? Or maybe your site’s been around for awhile and you think it may be due for a makeover. Because Web technologies, techniques and standards change so rapidly, even a website that seems “cutting edge” when it’s built can look obsolete a year later. Or maybe you started out with a barebones website and finally have the time [...]

Images add pizzazz to your web site. You can make a web site
more visually appealing and support your web content by
providing a visual representation of your product.
Images also communicate a message. They can trigger feelings and
emotions. Carefully selected, quality images that accurately
support your sales copy will help to produce a positive response
in your web visitors. More importantly, focused, high-quality
web images will increase your sales! Quality graphics, like an
overall quality web site, will inspire trust in you and your
products.
Keep [...]

Is your website doomed before it even gets off the ground? A
badly-designed website can turn off potential customers before
they even think about buying your product. Here are some website
design mistakes that you should avoid.
1. Don’t load your web site with a lot of high tech clutter. As
a rule, avoid using fancy animation or script code unless it is
absolutely necessary.. Those things only serve to distract from
your sales message.
2. A website that loads slowly is just about the most annoying
thing on [...]