We have finally advanced to a time when technology can greatly improve graphics and printing. The technology we have at our disposal now is so advanced we are able to produce inkjet printers capable of printing proofs so accurate they can actually represent the end product. This type of advanced technology has provided businesses with [...]

“The more things change, the more they stay the same”. That saying couldn’t be more true, especially when it comes to writing ads and sales letters. The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven’t. At least, not the way we react to [...]

It’s not about traffic; it’s about generating leads. That’s right. It only took me eight words to give you the secret super tip on using pay-per-click (PPC) search engines successfully. It’s not about generating traffic to your website; it’s about generating leads from the traffic for which you are paying. This slight shift in understanding [...]