The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. In this article I will tell you how to get links and how to find them. First thing you must do is find a web site that you would like [...]
What is the Google Algorithm? An algorithm is a mathematical equation that uses certain information from your website in order to define its rankings. If you’re looking for a printout of the specific equation Google uses to rank sites and how much each factor is weighed, this is not the place to get it. The [...]
Why is it that webmasters are so quick to blame Google if their website falls down the search rankings, or out of the rankings altogether? Can it never be their own fault? I read an amusing forum post headed "What’s up with Google?". The writer had a website just 2 months old, which had only [...]
If you want to make money on the web, you must get trafficto your website. If you want to get traffic to your website,you must have a high rank in google’s search results. Googleranks websites based upon the number of links that point tothe site. Many novice webmasters believe they can trick Google intogiving their [...]
Before we explore the world of search engine optimization, it is vital that you know a little about how search engines work and their relative market shares. It will help you to prioritize your activities later! (a) What are Search Engines and who powers them? There are essentially four different parts to a typical large [...]
It’s a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from "prospect" to "customer." The best part is, it didn’t cost you anything (except time and elbow [...]
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems arent killing you. Traffic Just because you think something is a good idea doesnt mean the general public agrees. A web site should solve a [...]
THE ROBOTS.TXT FILE You know that search engines have been created to help people find information quickly on the Internet, and the search engines acquire much of their information through robots (also known as spiders or crawlers), that look for web pages for them. The spiders or crawlers robots explore the web looking for and [...]
Once we have a website up and running, we need to make sure that all visiting search engines can access all the pages we want them to look at. Sometimes, we may want search engines to not index certain parts of the site, or even ban other Search Engines from the site all together. This [...]
The “robots” meta tag, when used properly, will tell the search engine spiders whether or not to index and follow a particular page. For the purposes of this article, we will be using the “( )” symbols to represent the “” in html coding. Some examples of robot usage are as follows: (meta name=”robots” content=”index,follow”) [...]
