Most people think of Google as a very mysterious entity. To some extent it is, but while the online search giant does hold many cards tightly to its chest, they do also give website owners vital clues as to what they can do to improve their search results and what criteria is generally used to [...]

The twentieth century has witnessed a steady growth in the relevance of the role played by the product development services offered by companies. The capitalist movement reigned supreme in the western economies especially in the post world war II scenario. The success of the capitalistic approach was dependent of the continuous creation and consumption of [...]

Several factors relating to the site and domain on which the concerned page resides influence the rankings of the page on Google search results. Webmasters trying for search engine optimization should be careful about these particular aspects. Global link popularity of any site will primarily depend on the quality of the linking items rather than [...]

A very effective online marketing strategy is building links with other relevant sites on the internet. This particular strategy targets search engine traffic which is some of the best traffic you can have due to how targeted it is. The idea behind establishing incoming links is that search engines recognize this as a validation of [...]

PageRank (PR) is Google’s way of measuring the quality and relative "importance" of your website to searchers. It’s purpose is to give web surfers an idea of the importance of a website PageRank is measured on a scale of 0 to 10. Your PageRank depends on the amount of web pages that link to yours, [...]

Most webmasters are familiar with the concept of reciprocal linking. Reciprocal linking is the exchange of links between webmasters with the hope of improving their site ranking with the search engine. However, as more and more webmasters use reciprocal links to increase their site ranking, the search engines are also getting smarter and more demanding. [...]

In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic – Google Page Rank – and ask a similar question – is it that important? First a quick overview as [...]

The Importance of Page Content The content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic. 1.1 [...]

The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of [...]

Hilltop is one of the major concepts underpinning Google’s search algorithm, yet its workings and implications are often misunderstood. After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious “sandbox” was implemented, some webmasters could not get a Web site to rank well, period. Part of the [...]