Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar. I have to be brutally honest and relay that our friendship hasn’t always been rosy. I got to know Google several years back, when it was just a small fish in a [...]
It is worth looking at some values and strengths of a few technical and promotional elements of your website that will help you to lay a foundation in building profitable online success. Once you have decided on your market and have chosen a relevant domain name for your online business, you need simple and effective [...]
Who else wants traffic that buys? I for sure do, and after trying out various website traffic generating methods and strategies. I have finally managed to pin point 3 strategies that will almost always bring you website traffic that buys your products or services. 1) Pay Per Click Advertising This is probably the easiest of [...]
Writing effective web copy begins with an understanding of what the goals of your web site are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember you are trying to get someone you can’t see and have never met take a step towards building a [...]
Gary Halbert once said that the ONLY advantage he wanted when it came to selling burgers was not a better sauce, or better grade of beef, but a STARVING CROWD. It’s a simple concept, but not many people get it. #1. Find and Know Your Starving Crowd You can have the greatest product in the [...]
Everything being equal, more traffic to your website translates into more sales. Hence you read a lot lately about ways to generate more traffic to your website. I’d like to begin by saying that more traffic does not necessarily equal more sales. Your website can attract tons of traffic for the freebies and if it [...]
How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100? What about an ad in the local newspaper or a trade publication? They don’t come cheap. When was the last time you heard an advertising salesman say: “If you’re [...]
Does your web site’s visitors keep on hitting the back button on their browser without even thinking twice and never come back? More often then not, visitors are leaving fast as they came and forcing the web site owner to have to relook over their web site. So, how do you keep your visitors coming [...]
1. Additional Exposure For Your Site. At the end of 2003, Alexa.com’s results were being closely linked into the listings of its’ parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their amazon profile, which can be accessed when people browsing for books look to see what reviewers [...]
This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it. I explained to him the purpose of having a website and what you want visitors to do [...]
