This is the third in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. Link strategy number four. The Reciprocal Link The classic reciprocal link should be the staple diet of your linking campaign. By linking to other sites of [...]
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world–other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have [...]
Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising [...]
What’s all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links. What about the dead links? I don’t have enough links! Ever since I joined the link farm, I dropped out of the search engines! Well, you musn’t fret; we’re going to [...]
If you’ve been on the internet very long at all, you know that one of the very best and certainly cheapest ways of making your web site known is by exchanging links with other sites similar to yours. The more relevant sites that link to yours, the more your rating will improve, the more people [...]
Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The very nature of the web is linking websites to one another. It is of even higher importance, now that AltaVista and others have changed their ranking [...]
All of us want to increase traffic to our web sites. It helps our search engine rankings, and provides us with potential new customers. One of the best, and certainly least expensive, ways to do that is by exchanging links with sites similar to our own. However, you don’t have to accumulate very many links [...]
Swap In last week’s article: “The Secret Behind the Internet” I discussed the vital role that linking has to play in your Internet marketing campaign. This week I’m continuing the linkage theme, concentrating on outbound links and reciprocation. The Story So Far We already know that the text that people click on to get to [...]
Webmasters every day are trying to get as much traffic driven to their own websites as possible. Some methods that they are using to attain high levels of traffic include search engine optimized web pages, purchased links, directory submissions, and of course pay per click campaigns, otherwise known as PPC. PPC campaigns take within Overture’s [...]
Things have changed a lot for web publishers since I wrote the first edition of Power Linking in 2002. Back then there was only one option for publishing websites for the average, non-geek: static html pages. And with that option there were only a handful of really good ways to promote, namely, search engines and [...]
