Most small businesses don’t have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendys or that [...]
It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign. At that time, with my agency being in its infancy stage, we were taking in any client we could, which is why [...]
More about advertising from BIG Mike McDaniel It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits. Advertise benefits and your advertising will be a success. Take a poll, they don’t care about car dealers, banks or tire stores. All they care about is “What’s in it [...]
If you’re a typical small business, you’ve probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who [...]
Do you know how to design and deploy a marketing campaign? Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success. You see, there are two types of advertising. The first is broadcast marketing. This category includes TV [...]
Ideology Studio Ideology Studio is a multicultural design group that offers services which includes Graphic Design, Web Design, Video/Effects Design, TV Commercial Design and other commercial services. It has been helping businesses of all shapes and sizes look sharp and professional, through all these years. It was founded by Kym Chao in 1999 as Studio [...]
Ideology Studio Ideology Studio is a multicultural design group that offers services which includes Graphic Design, Web Design, Video/Effects Design, TV Commercial Design and other commercial services. It has been helping businesses of all shapes and sizes look sharp and professional, through all these years. It was founded by Kym Chao in 1999 as Studio [...]
Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway. Radio commercials should sell the benefits (not features)of your business/product and should be on the same page with print, TV and billboard. A major problem in business [...]
