One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others). The decision [...]

Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool. 1. A Benefit-Filled Headline. On the cover of most brochures you’ll usually find nothing more [...]

Unless you’re building a baseball diamond in the middle of nowhere, the "If you build it they will come" principle simply will not work for your home business or online store. Driving customers to your store and visitors to your Website are essential keys to your success. This article explores some new and old ways [...]

With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it’s no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become. Nowadays, it is crucial to [...]

DMOZ editors are supposed to be professionals in the category that they choose to edit and review. They are also supposed to have high standards when it comes to giving the general public quality websites with content that pertains to the category in which they are editing. But, is this really the case or does [...]

As the undisputable leader in search engines, Google places a very high importance on the quality and relevancy of its search results, especially now that the company is public. The know that in order to keep the shareholders and users of the engine happy, the quality of returned results are extremely important. For this reason, [...]

You might think you don’t need a firewall because windows XP has one built in, but read on for a plain-english explanation why this isn’t enough. Before broadband and cable connections were common most people didn’t need a personal firewall because they weren’t connected to the Internet for extended periods of time. Every computer that [...]

Since technology changes so quickly, it is hard to begin by saying "in the old days . . . ," but that seems to fit the best. In the old days, medical companies, service providers, and almost any other business which used automated billing enjoyed the convenience of logging on to a database (or several, [...]

In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages. You can rest assured no sites receive top search engine rankings by chance in competitive keyword markets. They spend time and money to acquire [...]

Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect. But on a windswept stormy day? You could hurl the largest boulder into the same pool, and the effect would be felt for no more [...]