Have you even been to CNN’s website? Odds are you have, and have read quite a bit of news. The reason people read the news is because news reporters and anything news related really are almost always highley credited. If you see something on the news, odds are it’s not any old half baked scheme, [...]
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them. One way is to write an article relative to your [...]
With all the recent publicity given to Google as the Internet’s number one search service, it’s hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it’s still powered by the Yahoo engine, but according to Microsoft it has been “cleaned up” and the new service mirrors much more the [...]
There have been a lot of changes on the web since I wrote the first edition of “Power Linking Your Way to 1 Million Hits” in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the [...]
Every good marketing plan should have a section on ongoing promotion and publicity, which outlines ways of reaching your target market. These tools can do many of the same things paid advertising is supposed to do, at a fraction of the cost. With an on-going publicity strategy, you can enhance your image and bring in [...]
1. Additional Exposure For Your Site. At the end of 2003, Alexa.com’s results were being closely linked into the listings of its’ parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their amazon profile, which can be accessed when people browsing for books look to see what reviewers [...]
The Red Cross is one of the worldwide sectors helping unfortunate victims of calamities and tragedies. They thrive on donations made by different organizations as they are non-profiting groups. These groups consist of volunteers going into relief operations and providing blood supply to the people. These and more are the challenges they face as they [...]
Authors, especially those who are just beginners, usually have agents to help them put their materials into prints. They are first advised on the best way to market their works; having the right graphics and drawings for covers of their books, the printing quality that it should possess, the right publicity needed and the would-be [...]
1. Repackage your web site content in to different products to sell. You could create speeches, audio books, classes, and video tapes with your content. 2. Divide your content up and use it for promotional articles. You could submit them to other web sites or ezines for publicity. Just add your resource box. 3. Allow [...]
Marketing and communications professionals are constantly looking for creative ways to promote their businesses and organizations. It’s a way of life. Where a normal person sees a refrigerator magnet, a marketing specialist sees a chance at continuous visibility. Where a normal person sees a free postcard, a marketing specialist sees potential publicity for his company’s [...]
