“The more things change, the more they stay the same”. That saying couldn’t be more true, especially when it comes to writing ads and sales letters. The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven’t. At least, not the way we react to [...]
Search engines are one of the best tools to bring targeted traffic to your business. Millions of people are always using them every day to search for information that’s suitable to them. Understand that this gives you an advantage to give your prospects whatever they are looking for. This means that you will get very [...]
Congratulations! You and your designer have just finished creating your business website. It’s live on the Internet, waiting for all of those hot prospects to visit and hire you. But, you hate just sitting around, waiting for things to happen. You feel like you should be working on convincing potential clients to visit your site, [...]
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I’m hoping the next five will be just as helpful. There’s nothing like getting valuable exposure and new clients for [...]
Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and “move up” sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and that is what the [...]
We all need traffic. It’s the life-blood of an online business. But what are the best ways to drive targeted traffic directly to your website? Here are 7 great tips to help you decide. 1. Offline advertising = Online profits Whatever you’re trying to sell online will most likely link to a relevant or appropriate [...]
Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool. 1. A Benefit-Filled Headline. On the cover of most brochures you’ll usually find nothing more [...]
The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale? There are really [...]
1. You can get ad copy ideas by studying similar product’s advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc. 2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc. 3. Make a complete list of [...]
As a small business owner are you looking at promotional strategies that could, while giving you a steady stream of prospects can also save costs? Do you know that thousands of website owners use few simple techniques to generate targeted visitors to their websites without spending a penny on advertising? Yes. It is the webs [...]
