Tag: Prospects

Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them

Posted on Jul.18, 2009, under Web Traffic No Comments

Don’t put the cart before the horse.
You can’t do SEO (optimize your web site for search engines) until you’ve researched keywords. You can’t research keywords without a clear view of your target market, your prospect types, and how your offerings fill their needs.
Affordable Small Business SEO
Affordable small business SEO not only uses the same old business and marketing basics, but also leverages the depth of accessible metrics for creating increased online traffic and better web site ROI.
When small business [...]


The Need For A Website Emetrics Audit Before Major Design Changes

Posted on Jul.18, 2009, under Web Traffic No Comments

So you have decided on a design makeover for the website. Or perhaps it’s the boss who thinks it needs refreshing and a bit of a lift.
Carrying out an emetrics audit before a redesign, or any major change to a site, is essential if you are going to assess the benefits of your investment. It will also enable you to make sure that everything you change is for the better and that the things that are really working well don’t [...]


Time-Proven Strategies That Increase Targeted Web Site Traffic For Free

Posted on Jul.17, 2009, under Web Traffic No Comments

Today Internet has over 36,000,000 web sites, and statistics says that most of these web sites are DEAD – they do not get targeted web site traffic. Only targeted visitors give real online life to web site, and only targeted visitors can be converted into real profits on the web site. That is why those who understand the value of targeted traffic, fight for it every day, and this fight is getting wilder and wilder.
But fighting for targeted web site [...]


Choosing a good domain name isnt always so simple.

Posted on Jul.16, 2009, under Web Traffic No Comments

So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Question is, is your new domain name going to help your business or hurt it?
What could be simpler than choosing a domain name right? Wrong. There are a number of things you need to consider and research before you register your favorite domain name.
First off, what is a domain [...]


Your Website Title Could Be Costing You Money

Posted on Jul.14, 2009, under Web Traffic No Comments

Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. A good title also goes a long way towards getting your prospects to click on your listings.
If you go to Google right now, and type [...]


Understanding The Basics Of Advertising

Posted on Jul.13, 2009, under Web Traffic No Comments

I get the L.A. Times delivered to my door every day, but I don’t read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don’t interest me. Unlike most people, I read the paper for the advertisements because there is a lot to learn from them.
Over 90% of the ads run in the Los Angeles Times are horrible! Most of the ads I see are either ego-driven, have no headline, have no call to [...]


Does Your Site Have Link Value?

Posted on Jul.13, 2009, under Web Traffic No Comments

Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link.
At its basic level, the most immediate value most sites see is a reciprocal link. “You link to me and I’ll link to you.” But such exchanges rarely bring significant business benefit to either party.
Much more productive are one-way links, “I’ll link to you because I think your site is useful and attractive to [...]


Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle

Posted on Jul.10, 2009, under Web Traffic No Comments

I couldn’t agree more with the headline of this article and it’s one I’m afraid I can’t take credit for. I found this line in Paco Underhill’s book, Why We Buy – The Science Of Shopping, and found myself comparing many of the things he has measured in the retail world to the tests I’ve done with online, visitor-based activity. The conversion rate on a website is easy to measure. Unfortunately, businesses too busy concentrating on their bottom line most [...]


How To Write Super-Effective Ads and Sales Letters!

Posted on Jul.09, 2009, under Web Traffic No Comments

“The more things change, the more they stay the same”. That saying couldn’t be more true, especially when it comes to writing ads and sales letters.
The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven’t. At least, not the way we react to an effective advertisement.
When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget:
1. Most people don’t make a buying decision [...]


The Simple Formula To Search Engines

Posted on Jul.08, 2009, under Web Traffic No Comments

Search engines are one of the best tools to bring targeted traffic to your business. Millions of people are always using them every day to search for information that’s suitable to them. Understand that this gives you an advantage to give your prospects whatever they are looking for.
This means that you will get very targeted prospects because they are locating your web site in their system with the use of keywords and phrases related to your product.
This is the Power [...]