Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for. What Is Localized Search Engine Optimization? Localized search engine optimization [...]

In the process of designing a website for clients the question inevitibly arises “How do I get a good search engine ranking?”. This is a very good point and the answer is not as clear cut as you may think. A high search engine ranking means that your website will appear on the first page [...]

Search Engine Listing And Optimization In the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to your website. Understanding how search engines work and what they require is an important first step to harnessing their marketing power. The two types of search [...]

Admittedly, I have not seen your advertising flyer. Then again, I probably don’t have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer contains the same mistakes and missed opportunities. Avoid these seven common mistakes, and your [...]

If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking! Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going [...]

Microsoft Business Solutions Great Plains is marketed for mid-size companies as well as Navision (which has very good positions in Europe and emerging markets where it can be easily localized). Great Plains Sales Order Processing (SOP) module forms a third of the core Inventory and Order Processing part of Great Plains. SOP allows you to [...]

When it comes to website marketing and promotions, you need to start here… Every website, whether new, old, or just a thought needs to consider the marketing that will be put that website in front of it’s targeted audience. Sounds easy huh? It just takes time, perseverance, and the will to succeed! A budget will [...]

You may be hiding if the search engines can’t ‘see’ all of your site’s relevant content. You’ve invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers. It’s well written and contains the appropriate keyword phrases that prospects will likely use when searching for this type of information [...]

In the early days of developing my home business, I went for the numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity). For online marketing, it helps greatly to get your website in front of people [...]

SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site. Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to the #30 position in [...]