Coming at the web from the perspective of a writer, it can be easy to despair. You might be used to writing for all sorts of media: newspapers, magazines, books, or even radio, film or television. The web, though, is different enough to what’s come before that it demands you sit up, pay attention, and [...]

Ok, so you’ve got a website, and you’re ready to tell the world about it. Before you do, review these tips and create copy that turns browsers into buyers. Talk to Your Customers Use the word “you” throughout your web site. Liberally. I’ve seen hundreds and hundreds of sites with copy that reads, “We serve [...]

Ok, so you’ve got a website, and you’re ready to tell the world about it. Before you do, review these tips and create copy that turns browsers into buyers. Talk to Your Customers Use the word “you” throughout your web site. Liberally. I’ve seen hundreds and hundreds of sites with copy that reads, “We serve [...]