Generating traffic for your mini-sites is the challenge. Search engines look for large content. Therefore it is easier to get search engines to “spider” your website. Of course large content sites take more effort in building. Mini-sites, however, are only 1 to 5 pages with the sole purpose of selling immediately to site visitors. This [...]

Advertising and promoting your business is expensive, so it’s important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer. Let’s start by understanding the difference between agencies and designers. Typically, a designer will work on specific projects under your direction. For [...]

When building websites there are two main options: large content site or small mini-sites. Large content sites are normally more “information” focused. Mini-sites, however, normally have one purpose only, to sell. Given what search engines want, large content sites are much better for getting search engine traffic. Most of the time (unless you’re excellent at [...]

Printer technology has made tremendous advances in the past five years. Speeds are up and print quality is great. Meanwhile, printer costs have declined. What has not improved is the cost of ink. Printer manufacturers expected to make their profit on replacement cartridges, and they do. But in charging high prices they created another industry [...]

It’s interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180 apart. The first camp believes completely in the value of pay-per-click marketing (PPC). It’s easy to understand why. PPC provides immediate and measurable benefits. [...]

Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales? Sometimes prospective customers get distracted during the selling process by outside interruptions. You cannot control those. But many sales-killing distractions are caused by what you put in your web pages and other sales messages …or by [...]

Do you actually think catalogs can get expensive as they get? This is not true these days. In the past few years, printing might have been costly and irresponsible. Printing a lot of print stuffs on a certain deadline is not possible. So when you want to have your prints done immediately, you need to [...]

Professional appearance. Most sites do not really need flashes or amazing visuals just for the sake of using them like all the others are doing. Your site should be something that everyone will perceive as a legitimate and professional site. Built by someone who cares about appearance and content. Colors and graphics should blend well [...]

Books were the primary source of research before. With only these prints to attain information, people had no choice but to scan and even read through all its contents to find what they are looking for. Although there are indexes and page numbers indications, there is always a possibility that what is being said there [...]

Landing pages are meant to convince your visitor to take a specific action. If the majority of your visitors are not taking the action that you wanted them to take, then your landing pages are not effective. Ideally, you should create several landing pages and determine which one is converting better. Once you know what [...]