But a mere increase in the volume of website traffic is not the end all and be all of a successful marketing campaign online. There are countless instances of sites garnering thousands of visitors a day, with not a single sale to speak of. Surely, there would be something wrong if a marketing strategy is [...]

Mike Dunville* had a decision to make. As the new operations manager for Alpha Staffing, he wanted to make a difference at the dynamic staffing firm. The principals of the firm had charged him with making the day-to-day operations run smoothly and efficiently while they concentrated on growing the business in today’s challenging economy. With [...]

For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. But since recent surveys suggest that less than 50% of retailers know their shopping cart abandonment rate, lets review what it is and why it is important to know. What is shopping cart abandonment? [...]

The design industry in general is very sensitive to outside influences all the time, usually termed as “modern”, “innovative” or “trend-setting” etc. However, thankfully these influences affect the design areas outside the purview of web design, where the designers and artists tend to change their style, direction and outlook. In the web design world, we [...]

Are you building a direct sales or mlm business online? Using lead capture pages can significantly improve your recruiting results and save you lots of time and money! I have known a few people who earned 5-figure monthly incomes in their mlm businesses and they used lead capture pages for Internet marketing. What is a [...]

Your website design may be affecting your sales in ways that you may not believe. Here are a few website design tips to help you improve your website and ad copy for greater profitability: 1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad [...]

Everyday we hear that another company goes out of business. When and why does a dot-com become a dot-bomb? After checking few dozen defunct companies, I think the main reasons for dot-coms failure are: Poor business plan. In the last years, a lot of investment capital was spent on poorly planned companies that clearly couldn’t [...]

Web Design, as design in general, is subject to changes and trend influences. Words like fresh, modern, innovative seem to conquer the world of design while artists strive to discover new directions. Websites are different: objectives, resources and users are the factors shaping the profitability of a site. The truth is that web design is [...]

In todays market, it is essential for every business to have a presence on the web and the web design of the site is a key factor to the sites success in boosting the visibility and profitability of the business. The Internet is often the first place that potential customers look when searching for a [...]

Between 50% and 60% of the people using the Internet today do not have high-speed broadband access. Yet many Web sites cater only to the 40% that do. Then they wonder why their sales figures are so poor. Although it’s tempting to add every whiz-bang feature into a Web site, if you do, you are [...]