Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I’m pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and [...]

Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind. Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like: * A catchy headline that [...]

If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Perhaps you might send [...]

Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they’re no different from the lazy employee who does nothing all day but look busy. You wouldn’t give him more hours in the hopes that one day [...]

When the economy is down, your website sales may go down too. Below are some online promotion secrets to help you when the economy is down and your sales plunge: 1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them. 2. Make it [...]

Many people still prefer the traditional print advertisements to web ads in order to promote their products, business and services. The fact that not all people have access to the web is what makes print ads to be used and appreciated up to now. Another reason for this choice is that it is most favorable [...]

Print ads seem to have already used every nooks and turns in the advertising style to make people stop and stare and get the message. Every imaginable subject lines had been used in the banners, catalogs, postcards and even in business cards. One of the more common and overused tactics are misleading and otherwise untrue [...]

When people think of marketing, they think of ads, logos, brochures, and of course, the latest addition, web sites. These forms of marketing are understandable. People see ads and brochures everyday, may it be in their home or as they go about their work. It is common for people to usually form opinions of the [...]

How do you ensure the continuous flow of sales and other positive aspects that your site gives you? Go on with your usual distribution and promotion of your print ads. As with these prints, your site should be updated in order to have people coming back for recent information. It would be a waste of [...]

Contrary to the beliefs of some, advertising for web and print are very different. Converting print ads for use on the web is very tricky. What has been very successful on paper may have no impact at all on the screen. When I am asked How do I convert my print ads to web? my [...]