Thaidoweb 2008

Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I’m pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.
Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their business, [...]

Want to create print ads that get results? Below are three keys to get you started.
1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.
Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like:
* A catchy headline that encourages them read more.
* Art, such as photos, illustrations, clip art, shapes, etc. Eyes like art. When you create the ad, create words AND the visual at the [...]

If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Perhaps you might send some adverting to some newsletters as well as your newspaper print ads, radio and cable advertising. Here are some of the places you should try [...]

Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they’re no different from the lazy employee who does nothing all day but look busy.
You wouldn’t give him more hours in the hopes that one day something productive will happen. And you shouldn’t keep running those "name recognition" ads in the hopes that one day sales will happen, either. You should fire [...]

When the economy is down, your website sales may go down too.
Below are some online promotion secrets to help you when the economy is down and your sales plunge:
1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.
2. Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product.
3. Cross promote your products and services with [...]

Many people still prefer the traditional print advertisements to
web ads in order to promote their products, business and
services. The fact that not all people have access to the web is
what makes print ads to be used and appreciated up to now.
Another reason for this choice is that it is most favorable for
short-term marketing plan and strategy.
Is it the contents and the designs that make print ads
successful? Or the way it is printed using all the modern
printing technologies? There are [...]

Print ads seem to have already used every nooks and turns in the
advertising style to make people stop and stare and get the
message. Every imaginable subject lines had been used in the
banners, catalogs, postcards and even in business cards. One of
the more common and overused tactics are misleading and
otherwise untrue promises with the intention of leading the
readers into something that they will not be too happy about in
the end. Out of naivety or ignorance, people are really falling
into the “traps” [...]

When people think of marketing, they think of ads, logos,
brochures, and of course, the latest addition, web sites. These
forms of marketing are understandable. People see ads and
brochures everyday, may it be in their home or as they go about
their work. It is common for people to usually form opinions of
the products or services just by looking at the print ads they
see.
In the trend of today, marketing is taken into web sites. Since
everyone seem to have their own computer nowadays and [...]

How do you ensure the continuous flow of sales and other
positive aspects that your site gives you? Go on with your usual
distribution and promotion of your print ads. As with these
prints, your site should be updated in order to have people
coming back for recent information. It would be a waste of time
and a disappointment for them to go to your site to see the
latest and get the read the same things that they have read like
one or two years ago. [...]

Contrary to the beliefs of some, advertising for web and print
are very different. Converting print ads for use on the web is
very tricky. What has been very successful on paper may have no
impact at all on the screen. When I am asked How do I convert
my print ads to web? my answer is simple: dont! Web and print
are so vastly different that I believe you should never build
your web pages based on a print ad.
There are certain rules that [...]