Tag: Premise

Has Your Business Hit a Wall? What to Do When Business Slows Down!

Posted on Jul.15, 2009, under Web Traffic No Comments

I doubt that anyone reading this article hasn’t at one time or another found his or her business dropping off significantly. For some unknown reason, and without any warning, everything seems to stop. The phone stops ringing, your e-mail box has nothing but advertisements and it appears as if your business has come to an end. What happened and even more important what should you do when it appears as if your business has hit a wall?
Whatever We Focus Our [...]


Understanding The Basics Of Advertising

Posted on Jul.13, 2009, under Web Traffic No Comments

I get the L.A. Times delivered to my door every day, but I don’t read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don’t interest me. Unlike most people, I read the paper for the advertisements because there is a lot to learn from them.
Over 90% of the ads run in the Los Angeles Times are horrible! Most of the ads I see are either ego-driven, have no headline, have no call to [...]


What Constitutes a Complete and Effective SEO Campaign?

Posted on Jul.12, 2009, under Web Traffic No Comments

Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a “one size fits all” package, link popularity development in the form of submitting to link farms, or even the dreaded “Submit Your Site to 1000’s of Search Engines” scam. While the basic premise of each of these ideas is true, the execution of them is extremely important.
First of all, your web site needs human attention. A real person should thoroughly analyze your site before any [...]


A Way for Search Engines to Improve

Posted on Jul.09, 2009, under Web Traffic No Comments

Wouldn’t it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results.
Well, this reality is much closer than you might think.
To date, most webmasters and search [...]


Search Engine Optimisation: The Soon to be Impossible Dream!

Posted on Jul.06, 2009, under Web Traffic No Comments

There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.
This is not a new trend, back when simply resubmitting your website to the engines resulted in keeping your site at the top of the index, there was an accompanying boom in resubmitting “companies”, as we know, these were just men in back bedrooms with a host of CGI and Perl submitting scripts and a timetable.
Search Engine [...]


Link Building in Light of Vision-based Page Segmentation

Posted on Jul.03, 2009, under Web Traffic No Comments

The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of visual page segmentation which was recently proposed in a paper entitled “Block-level Link Analysis,” by Deng Cai, Xaiofei He, Ji-Rong Wen and Wei-Ying, available online [...]


Top Ten Tips to a Great Website

Posted on Feb.14, 2009, under Web Design No Comments

1. Easy Let the visitor know it is easy to do business with you. Easy to order, easy to buy, easy to subscribe, easy to phone, easy, easy, easy. Dont we all want everything to be easy? This is a buzzword for sure.
2. FREE yes, put this word in big, bold capital letters at least once on your home page. Everyone can give something away for FREE. The Internet was built on the premise of FREE. [...]


I Don’t Need A Website

Posted on Jan.12, 2009, under Web Design No Comments

The small business owner who proudly claims he doesn’t need a website, because he doesn’t sell anything online and his “word of mouth” customer pipeline works just fine, is misinformed at best or ignorant, at worst. Why doesn’t he just tell you to come back in a year for the court-ordered liquidation auction? Hindsight will be 20-20 then.
The truth is, everyone needs a website. It doesn’t matter if you sell anything online or not, your prospects want to learn more [...]


Need Traffic? Why Pay?

Posted on Dec.26, 2008, under Web Design No Comments

In Need Traffic? Pay for it! we discussed methods of
driving traffic that required money, but there are some great
free options available to webmasters. For the new webmaster who
have limited start up capital or for the frugal webmaster, these
options will not cost you a dime.
Traffic Exchanges
There are many traffic exchanges on the net. A quick search on
Google for the search traffic exchange term will generate many
results. Some of the good ones that I know delivers are Traffic
Swarm and Autohits247. Traffic exchanges [...]


Pixel Advertising Explained – The New Way To Advertise

Posted on Dec.20, 2008, under Web Design No Comments

A new form of advertising has exploded on the net recently and
from the coverage it’s getting it may be the next biggest thing
since Pay-Per-Click (PPC). This is because it fills a gap in the
market. While PPC, banner ads and pop-up ads reigned as the
cheapest form of online advertising the costs of these campaigns
on a yearly basis could still run into tremendous sums.
Something cheaper than PPC? Let me introduce PIXEL
ADVERTISING.
THE CONCEPT
Introduced as a new concept by Alex Tew, a student at [...]