I doubt that anyone reading this article hasn’t at one time or another found his or her business dropping off significantly. For some unknown reason, and without any warning, everything seems to stop. The phone stops ringing, your e-mail box has nothing but advertisements and it appears as if your business has come to an [...]
I get the L.A. Times delivered to my door every day, but I don’t read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don’t interest me. Unlike most people, I read the paper for the advertisements because there is a lot to learn from them. Over 90% of [...]
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a “one size fits all” package, link popularity development in the form of submitting to link farms, or even the dreaded “Submit Your Site to 1000′s of Search Engines” scam. While the basic premise of each of these ideas is true, [...]
Wouldn’t it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would [...]
There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings. This is not a new trend, back when simply resubmitting your website to the engines resulted in keeping your site at the top of the index, there was an accompanying boom [...]
The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of [...]
1. Easy Let the visitor know it is easy to do business with you. Easy to order, easy to buy, easy to subscribe, easy to phone, easy, easy, easy. Dont we all want everything to be easy? This is a buzzword for sure. 2. FREE yes, put this word in big, bold capital letters at [...]
The small business owner who proudly claims he doesn’t need a website, because he doesn’t sell anything online and his “word of mouth” customer pipeline works just fine, is misinformed at best or ignorant, at worst. Why doesn’t he just tell you to come back in a year for the court-ordered liquidation auction? Hindsight will [...]
In Need Traffic? Pay for it! we discussed methods of driving traffic that required money, but there are some great free options available to webmasters. For the new webmaster who have limited start up capital or for the frugal webmaster, these options will not cost you a dime. Traffic Exchanges There are many traffic exchanges [...]
A new form of advertising has exploded on the net recently and from the coverage it’s getting it may be the next biggest thing since Pay-Per-Click (PPC). This is because it fills a gap in the market. While PPC, banner ads and pop-up ads reigned as the cheapest form of online advertising the costs of [...]
