Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues. This article moves past that to the nitty gritty of improving your web pages and website for better search engine rankings. Page Title It’s truly amazing how [...]
Want to know the #1 misconception among Internet marketers and website owners? Here it is: The biggest mistake web owners make is thinking that it’s all about GETTING MORE TRAFFIC. The term ‘web traffic’ gets over 43,000 inquiries per month according to Overture – that’s over half a million queries a year! And that’s not [...]
While most webmasters agree that reciprocal linking is a very good way of increasing web site traffic, get your reciprocal link request wrong, and you won’t get the link. To make sure you don’t this mistake, here are some important tips for requesting a link from a potential link partner: 1. Make sure your entire [...]
After seeing many people complain about their weak Internet security I decided to write down some things that will help you for your Internet security. First, here are some tips to make windows safer : For basic security and update patches install Service Pack 2 for Windows XP or Service Pack 4 for Windows 2000. [...]
What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, “bomb”. In addition, there are three important angles to consider when writing business advertisements. Choosing the angle of your advertising may vary [...]
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that “doorway pages” are BAD and some have stated that search engines “hate doorway pages”. For clarification on these type of issues, let’s start by explaining some simple ground rules looking beyond the jargon and terminology. Do Search [...]
If you are website owner and you have begun exchanging links, you know how time consuming — and time-wasting — it can be. On the other hand, you don’t want to give up on the process because you might actually unearth the occasional valuable link partner. After all, you know that getting links to your [...]
Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic. There are three approaches [...]
You know exactly what your organisation does and what your website offers its users. This information has probably become second nature to you, but first-time visitors to your site won’t know this. As such, make sure you don’t forget to tell them what you do. As soon as new site visitors arrive at your website [...]
An additional benefit of website accessibility is an improved performance in search engines. The more accessible it is to search engines, the more accurately they can predict what the site’s about, and the higher your site will appear in the rankings. Not all of the accessibility guidelines will help with your search engine rankings, but [...]
