Without a plan to distribute your cards, there’s no need to print them in the first place. Many fall into the trap of thinking all the thinking about business cards is over once the order is placed. Wrong! The average person has more than half of business cards still in the box at any given [...]
When you develop a sales brochure, you have a mental checklist of what needs to be in it. You probably look at brochures from other vendors. You get advice from friends and colleagues. You probably also notice the sales flyers you get in the mail. What do you notice? What gets your attention? A web [...]
First impressions are extremely important if you hope to do business on the Web. After you refine your ads, and if you make your pitch to a targeted group, you will start to get visitors to your web site. Here is where many would be entrepreneurs drop the ball. Putting up a web site is [...]
When I call on businesses offering my web design and hosting services, the first question I ask, naturally, is “Does your business have a web site?” If not, then I ask for the person in charge of these things (for my niche, usually the owner) and give my pitch. It’s 2006, so you would think [...]
Online shopping carts, those wonderful little programs that every successful website that sells something needs. However, if the program is insufficient then it may result in decrease in a websites productivity. Customers want to deal with programs that are easy and time saving. This most certainly includes online shopping carts. When a customer goes shopping [...]
Our purpose with this series is to use real life examples of deception, fraud and other evil to show how you can better protect yourself. The examples cited in these articles are intended to demonstrate best practices and recommendations. If you were worried about Microsoft’s smart tags, then perhaps you should read this article. Whereas [...]
Our purpose with this series is to use real life examples of deception, fraud and other evil to show how you can better protect yourself. The examples cited in these articles are intended to demonstrate best practices and recommendations. If you were worried about Microsoft’s smart tags, then perhaps you should read this article. Whereas [...]
