Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and “move up” sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and that is what the [...]
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary. The trick is to get people to remember your name when they look in the book. That’s advertising’s job. If you stress what’s [...]
Before doing anything on the technical side, you need some kind of basic idea to work with. I suggest first getting some paper and a pencil. Start by sketching a layout of how you would like your web page to appear. For example, a simple title at the top, the area in which you would [...]
Nope. You certainly don’t need a website. But you don’t need many of the things you’ve come to rely on, such as your cell phone, e-mail, or faxes. And there’s no point in having an Internet presence if those you want to reach lack computers or online capabilities. Or, if you have nothing to say. [...]
It is common to all to have a great concept of a graphic design in mind but cannot seem to get a concrete start upon it. The tendency is to usually just sit and stare at the computer for hours without actually getting any work done. You may be spending more time needed in just [...]
If your website is falling through the cracks, the chances are that the site has no message, no central core to build traffic or a core readership. Websites that try to do everything usually fail. We begin every web site evaluation by helping you define your web site goals. You can do this yourself. Knowing [...]
1. Planning pays off. Whether you are designing your own site or working with a website developer/designer, the more thorough and well-thought-out the planning the better. It will save time and tears in the long run. 2. Decisions, decisions, decisions. By answering the following questions in detail, you will have the necessary basics for planning [...]
What am I talking about? Well most novice web designers easily make the simplest mistake when creating their web site. And that is designing the whole site and then forgetting to add something to the navigation! Im going to guide you through a step by step guide on what you should do when designing a [...]
