How many times has this happened to you? A friend recommends a film that just came out: “You’ve GOT to see this movie! It’s SO (funny, scary, suspenseful, etc.).” They start quoting lines, excitedly taking you through the plot. You’re hanging on their every word. Seems like cinema doesn’t get any better than this! So [...]

Looking at all the ads which promise to get rid of all spy programs, one may wonder why there is still plenty of them everywhere and the situation is by no means getting better. So let me spoil the advertisers’ mood and show some of the “holes” in the majority of software products we expect [...]

A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue. Your coach is number one on Google and 35 other search engines with the key words, “book [...]

Drop Capitals are frequently used in many newspapers, books and magazines in the offline world. You will frequently see the large capital letter sinking down into the first paragraph of articles, stories and chapters in the majority of publications you come across. The drop capital gives the page a nice finishing touch, and certainly adds [...]

Coming at the web from the perspective of a writer, it can be easy to despair. You might be used to writing for all sorts of media: newspapers, magazines, books, or even radio, film or television. The web, though, is different enough to what’s come before that it demands you sit up, pay attention, and [...]

Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we’re after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website: 1. Use clear [...]

This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it. I explained to him the purpose of having a website and what you want visitors to do [...]

Content is the most important part of any website. The Internet was created in the first place as an information source. If the content on your site does not provide the information needed by its users it will provide little in the way of value to your visitors who surf for information on many subjects. [...]

It is very tempting to use fancy looking fonts when designing a web page. After all, the fancier the font the more attractive it will be to visitors and the more likely they will be to stay at your page once they’ve gotten there. Actually, the reverse is often true. Most people go to a [...]

If theres one thing that Ive learnt so far, its that nothing beats good copy. You may have found a way to bring in 10,000 visitors a day to your site, but if your copy is lousy, youre just wasting your effort. Web sites are only as good as their copy, so if you want [...]