The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale? There are really [...]

A small factor but otherwise needs some consideration in printing is choosing the kind of paper your print job would be printed on. A few designers do not give much thought about this issue. Some may have techniques so that the color in whatever paper printed on would not affect the prints. Some just do [...]