As you have seen throughout the guide, search engine optimization (SEO) is a multi-faceted activity. Likely to be time-consuming, it is important that you spend your time wisely. By way of conclusion, therefore, I would like to (i) summarise the time/spend/effort (=cost) and value trade-off for each area I have covered, (ii) highlight from that [...]

1. DO NOT use excessive graphics or banner images on a single web page. They tend to slow the loading of your Web page. Impatient surfers might close their browser and move on. If you have many images on a single page, consider deleting few of them or moving them to a new page. 2. [...]

Web site analytics, for those who might not be familiar with the term, is the tracking of various performance metrics for a given web site. The metrics themselves can range from the simple (and relatively useless) count of ” hits”, i.e. requests for a given resource such as a single web page, image file, etc., [...]