Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a “one size fits all” package, link popularity development in the form of submitting to link farms, or even the dreaded “Submit Your Site to 1000′s of Search Engines” scam. While the basic premise of each of these ideas is true, [...]

The Importance of Page Content The content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic. 1.1 [...]

Over the past few years, there have been many debates about different search engine optimisation strategies, though it is highly important that a range of strategies are pulled together as one to form the best optimisation program possible. There is one particular factor that is becoming ever more important when it comes to reaching number [...]

By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 – 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine [...]

Meta tags are an absolute must from a search engine optimisation perspective, there are many mistakes that can be made by not including these or even trying to ‘spam’ the SE’s using them so heres a quick summary of the three main ones: Meta Page Title Tag The title tag is supported by all search [...]

In parts 1 – 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Now it [...]

When it comes to website marketing and promotions, you need to start here… Every website, whether new, old, or just a thought needs to consider the marketing that will be put that website in front of it’s targeted audience. Sounds easy huh? It just takes time, perseverance, and the will to succeed! A budget will [...]

For all the seeming "intelligence" displayed by its system, Google is still a machine. This means that its every process is determined by an algorithm that, once cracked, is susceptible to exploitation. Googles’s current algorithm (emphasis on "current," more on that later) decides the ranking of an indexed page based on the latter’s keyword density, [...]

Their is simple way of making your website rank top and search optimized. Step 1. Before buying the domain name think what your business/website services. Try to get the same meaning URL. …or if you already have a website try to make your website starting page content matches the URL. Step 2. Define your website [...]

Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we’re after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website: 1. Use clear [...]