Link popularity has been written about ad nauseum, but most articles address the subject from a perspective circa 2001. The available information usually focuses on topics such as reciprocal linking or the current price of a PR6 link. But following outdated link building advice is more likely to get your Web site penalized than it [...]

If you spend any time surfing the Internet, you’ve probably encountered a few error messages. Error messages have numerous causes, such as misspellings, outdated links or internal server errors. When an error is encountered, your server will display specific generic error pages according to the error. These error pages are not only dead ends, but [...]

“The requested URL /file.html was not found on this server. Apache/1.3.14 Server at www.yourdomain.com Port 80″. Does that look familiar? If you’ve ever accidentally tried to access a page that doesn’t exist, possibly by following an outdated link or by misspelling the name of the page, you’ve probably seen something like the above appear on [...]