People are so focused on promoting their websites on the web these days that many are overlooking the original marketing medium-the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods have been developed over hundreds if not [...]

Drop Capitals are frequently used in many newspapers, books and magazines in the offline world. You will frequently see the large capital letter sinking down into the first paragraph of articles, stories and chapters in the majority of publications you come across. The drop capital gives the page a nice finishing touch, and certainly adds [...]

7. Create high quality content – make clear points with each paragraph you write. Each paragraph should build on the previous one, so that you are pulling your visitor through your page naturally. You are trying to pre sell the product or service to your visitor. This puts them in a natural frame of mind [...]

Navigation must be simple. Since it’s the backbone of your site, it’s imperative that visitors be able to understand it. Here are two tips on how to make simplicity a reality in your site: 1. Your link titles need to be understandable. Visitors need to know exactly what link to click on for the info [...]

Do you have a home based business, or small business, with no web presence? Are you operating a successful business but not a successful website? Here are some suggestions to make your business site a profit center, instead of a cost center. Free Hosting: A Smart Move for You? There are many ISP’s offering free [...]

Just as we have been forced to face terrifying new terrorist attacks in the offline world that threatens our very way of life, online and less publicized dangers are an increasing and terrifying threat. Few people realize that your choice of web host has a lot to do with just how secure your web site [...]