Push vs. Pull Advertising – Understand the Consequences for your Product or Service You will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for “pull” and “push” advertising. Pull advertising is geared to draw visitors to your website when they are actively seeking your product [...]

Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it’s in the form of hard copy and is always in view of your [...]

We all need traffic. It’s the life-blood of an online business. But what are the best ways to drive targeted traffic directly to your website? Here are 7 great tips to help you decide. 1. Offline advertising = Online profits Whatever you’re trying to sell online will most likely link to a relevant or appropriate [...]

Many people online are not using one of the best advertising methods around. I’m talking about offline print advertising. I’ve been using it since 1998, and I have a secret to share with you. Over 60% of my online business comes from offline print advertising. I know that 60% sounds very high, but it’s because [...]