If you’re a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you. Recently my copywriting website dropped out of Yahoo’s Australian rankings. For quite a while, it had been at number 1 for my primary keywords "advertising copywriter", "copywriter", and "website copywriter". [...]
There’s no shortage of ways to spend money promoting your online shop – and certainly no shortage of people willing to take your money! However, search engines can be sending you qualified customers all day every day. How do you get a piece of this traffic? It’s estimated that 70% of people stop at the [...]
I try to use as many free traffic programs as I can to increase traffic to my web sites. But does this traffic actually make sales for me? Probably not directly but indirectly they can. So what are the benefits of free traffic programs? Well the number 1 benefit is that it will boost your [...]
This is part 1 of a 7 part series that examines the 7 factors of incoming links that Google considers when choosing a spot for your website in it’s SERP’s. Why incoming links? First because these are what Google places the highest value on. But, all incoming links are NOT created equal. This 7 part [...]
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase. For instance, one search engine report states [...]
Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner. To reach that number 1 spot search engine optimization (SEO) [...]
Getting links from other websites pointing to your site can sometimes seem very hard and time consuming. There are several ways to get people interested in your site, you’ve just got to be creative with it and think more in terms of putting yourself in the other webmaster’s shoes- figure out what the advantages are [...]
Last Week I did a Search engine Experiment. I wanted to see if I could brand myself as the coolest guy in the universe. I created a web page that said Mike Makler is the coolest Guy in the Universe. In that Web Page I repeated that Phrase over and over. In less then 24 [...]
A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It’s not enough to simply design your web site, have it optimized for the search engines and expect it to continually rank well. If left alone, you may soon [...]
My Grandfather ran a small Grocery Store and when you would ask him a Question about his Business he would laugh and reply does Macy’s Tell Gimbel’s. (At the Time Gimbel’s was a major Competitor of Macy’s in the New York Department Store Market.) Well if Macy’s were on the Internet back then they could [...]
