Thaidoweb 2008

A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.
There are very few nonprofit organizations that couldn’t benefit from an effective, and ongoing direct mail solicitation program. If you’re currently using annual direct mail solicitations and would like to use it more effectively, or if you’re not using this form of fundraising [...]

A nonprofit organization can take advantage of the Internet for at least eight purposes:

publicity

public education

fundraising

volunteer recruitment

service delivery

advocacy

research

communication

Let us look at brief examples of each of these uses in turn.
Publicity
Good sites gain attention. Attention or awareness is exactly what all non-profits need… it accelerates fund-raising efforts, and enhances all the following essential needs:
Public Education
There’s a fine line between grabbing the public’s attention and educating the public about an important social problem or cause.
Whatever the mission statement of your non-profit [...]