Bob is excited about his new business. He secured funding. He leased the building. He stocked it full of new gadgets. He hung the sign. He posted a banner on his window that reads,"Grand Opening!". And now he stands behind the counter, waiting for customers to come flocking in. And he stands there. And he [...]

A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you. Here’s how to use the necessary ingredients to create a great business card Your name should be the [...]

In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I’m hoping the next five will be just as helpful. There’s nothing like getting valuable exposure and new clients for [...]

Accessibility: Is your website causing you to loose potential clients? With millions of people going online everyday the potential for your business is almost unimaginable! However, the great challenge is creating an environment that is positive, effective, and accessible to all of your potential clients. No two people see everything exactly the same way. In [...]

Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and “move up” sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and that is what the [...]

Every business owner I’ve met has been encouraged at some point to invest in a website; often convinced with hype that if their business didn’t have a website then they might as well pack their bags and retire to the social security queue. Hype aside, this statement is basically true. Certainly, any business deemed suitable [...]

Though traditional marketing methods cannot be ignored, having a website is a very effective gateway to getting new business. Not just that, you can maximise sales to existing customers with your website by making it easier for them to do business with you. Now, this sounds really rosy?you put up a website; you become a [...]

Every good marketing plan should have a section on ongoing promotion and publicity, which outlines ways of reaching your target market. These tools can do many of the same things paid advertising is supposed to do, at a fraction of the cost. With an on-going publicity strategy, you can enhance your image and bring in [...]

Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of their competition. On the Internet there are thousands of programs and Business Opportunities being created every month or so it seems! Everyone is trying to find his or [...]

Stop wasting your time and having your energy sucked dry! What do I mean by this statement? You’re all over the internet trying to find out where to promote that new business you entered into, or trying to promote your own business. You’ve been told by so called experts to promote your new business to [...]