“The use of black hat SEO techniques are completely unethical.” Really? I completely disagree. Is it unethical because these techniques are attempts to give a webmaster an advantage over their competition? If this is the case, stop participating in SEO forums, stop using WordTracker, stop studying or engaging in SEO at all, because any of [...]
One of the most common needs of online business owners is traffic. Without traffic, your web site barely exists, and is unlikely to make any profit whatsoever. With traffic, you stand a much greater chance of success – but not just any traffic. As the owner of a network of web sites receiving well over [...]
Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting. Without keywords we wouldn’t even have SEO copywriting. Because keywords (or more accurately, keyphrases) play such an important role in search engine copywriting, it might [...]
You’ve seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you should check quickly to make sure they don’t have their hand in your wallet. Suppose you sell widgets. You want to sell more widgets, and the way to do that is [...]
I hear this all the time. “I can get you listed on 100,000 websites for $29.95″ and…”I can get you 100,000 hits on your website for the same price”. Avoid these like the plague. First off you don’t need a 100,000 visitors to your site. What you need is 100,000 CUSTOMERS on your site searching [...]
This article will cause many companies to stir, but it’s about time someone started speaking against these services. It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umpteen different search engines. When I first started promoting my site, I used to [...]
Contrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines’ ability to crawl the web was somehow limited, it made sense to submit your site. Today, search engines like Google, [...]
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO): Prospect: We need our website optimized, because we aren’t showing up for any searches. Me: What searches have you tried? Prospect: We don’t show up for ANYTHING. Me: [...]
It’s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site ? as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five [...]
I am often asked Jason, I get people to my website, but nothing happens. What am I doing wrong? Is this you? Did you build a website only to have people come and leave? If so, you can still save your website. By following some tried and true rules, your website can become supercharged and [...]
