Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results? Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it’s helpful to first understand how search [...]

Those webmasters that stick to the old ways and focus entirely on Google are missing out on a lot of search traffic these days if they are not also well ranked by Yahoo and MSN. For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to [...]

Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density. Meta Tags Meta tags are html code blocks that "tell" a search [...]

SEO training can be overwhelming. There are literally hundreds of factors that go into search engine ranking on today’s major search engines like Google, Yahoo and MSN. When designing a web site or a web page for high search engine ranking,avoid making this one mistake that alone could prevent you from achieving a top ten [...]

First, you must realize that targeting the right keywords or phrases is the ‘key’ to making any kind of profit from your site. Choosing the ‘right’ keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online venture. How do you find [...]

The sun seems to be setting on the world of reciprocal link exchange. Sites that major on that may have to switch to a new paradigm, or go down like the titanic. The major search engines seem to frown at reciprocal link exchanges, and gradually it is becoming obvious that chasing reciprocal links for the [...]

This is the second part of an article series in which you’ll find many tools that you can use to monitor your site’s search engine position and see how your do-it-yourself search engine optimization efforts are coming along. The following tools are for monitoring your search results in the three major search engines. It isn’t [...]

Hilltop is one of the major concepts underpinning Google’s search algorithm, yet its workings and implications are often misunderstood. After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious “sandbox” was implemented, some webmasters could not get a Web site to rank well, period. Part of the [...]

1. You can get ad copy ideas by studying similar product’s advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc. 2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc. 3. Make a complete list of [...]

Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day? A number of such services regularly email me offering keyword ownership of premium keywords for $300/year. They say that anyone can type the keyword I bought in [...]