Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords. Based on the popularity count of these tools we should come up with [...]
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO): Prospect: We need our website optimized, because we aren’t showing up for any searches. Me: What searches have you tried? Prospect: We don’t show up for ANYTHING. Me: [...]
Yahoo! has a developed a new concept in search engine technology – “Intent Driven Search” – allowing you to sort search results according to their commercial or informational content. The beta version of Mindset is now online as Yahoo! tests and refines this concept. It depends on machine learning technology to rate sites on a [...]
In order to master the art of web design, designers must follow the subsequent pointers: 1. Web designers are marketers per se. Web sites are all about advertising products, ideas and services. Thus, a web designer has to understand the mindset of marketers in order to create a design that sell. 2. Read, read and [...]
The essence of creating a website is not just launching it. Every detail on its own, must count! The fact is details mater a lot. Hence, every site must be a product of careful planning, conceptualization and concentration to details. Effective website is all about stepping into the shoes of the visitors. Every designer must [...]
The essence of creating a website is not just launching it. Every detail on its own, must count! The fact is – details mater a lot. Hence, every site must be a product of careful planning, conceptualization and concentration to details. Effective website is all about stepping into the shoes of the visitors. Every designer [...]
Swap In last week’s article: “The Secret Behind the Internet” I discussed the vital role that linking has to play in your Internet marketing campaign. This week I’m continuing the linkage theme, concentrating on outbound links and reciprocation. The Story So Far We already know that the text that people click on to get to [...]
If one more business owner tells me their website sucks because they’re just “too darn busy to deal with it”, I’m gonna hurl. That’s like saying, “I’m doing business in my dirty underwear because I’m too busy to get dressed.” Realize it or not, your website (or lack thereof) is very often the first impression [...]
Q. Hey, Cathy: I’m just setting up a website. What should I do? A. First, don’t call the web designer yet! Write out a detailed summary of your ideal client, if you haven’t already done so. Get very clear on what benefits you will offer and how you will stand out from the crowd. Before [...]
In this article I would like to share some thought provoking points that will help you in the development of winning Internet Strategies for Success. So with that let’s jump right in: 1. How to make a your web site a two-way medium between the site’s organization and the visitor. Consider that the web site [...]
