More about advertising by BIG Mike McDaniel Advertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales efforts in the store. [...]

With all the wheeling and dealing that seems to take place on the internet at all times of the day, it can sometimes get confusing just trying to find your own deal. Finding the best price on your new laptop is most likely your highest priority at this point, but there are other important factors [...]

In the world of Internet Marketing, and Web site promotion, nothing changes faster than the parameters that rule good Search Engine rankings and placement. This has led to a developed new science in the last few years, SEM (Search Engine Marketing). This new science, SEM, has been a boon to both Web Masters and the [...]

To succeed at your online business (whether you are selling your own product/service or are selling for other merchants as an affiliate), you need a Web design must be just for that – a simple, focused site. One that is easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and customer-converter. Having the [...]

In the physical world you can easily sell a product by your interacting behavior and your marketing tactics. But in the e-world where there is no face to face interaction and all marketing is totally a game of your site’s interaction with your visitor which may desperate them to turn into your healthy customers. While [...]

We’ve all seen and read product testimonials. They’re a very valuable tool for merchant sales and can often tip the scales in determining a customer’s decision to buy. But testimonials offer another superb benefit. It’s the benefit to you and your marketing strategy. When I’m on a site offering a product or service I like [...]

Making your website attractive, interesting, engaging and interactive In this article you will learn the importance designing your website around your customers and their needs. A websites form and content is what will determine if a visitor will stay just a visitor or turn into your next customer. Today we will discuss how to accomplish [...]

To be successful with your online business, whether you are selling your own product, services or are selling for other merchants as an affiliate, you need a Web site that focuses on that subject alone. The site must be easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and customer-converter. Having the right [...]

Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site. As he was describing his site and the problem, I thought, “This is going to be a quick fix.” How wrong I was! His site was excellent. Other than a few minor points, it followed all my basic [...]

In the physical world you can easily sell a product by your interacting behavior and your marketing tactics. But in the e-world where there is no face to face interaction and all marketing is totally a game of your site’s interaction with your visitor which may desperate them to turn into your healthy customers. While [...]