An integral part of any quality CRM system is lead tracking software. This is the part of the system that helps you gather customer data from your sales force. The ideal lead tracking software package, however, won’t just tell you where the sales are coming from, but will help generate revenue by pointing sales representative [...]

When marketing online it’s crucial to remember the old business adage, “There are riches in niches.” Niche marketing is the process of filling a small, distinguishable segment of the marketplace in a way competitors are not. Finding your niche online is about zooming into the nitty-gritty of your web site’s purpose and communicating your message [...]

Many software vendors are in their infancy. Yet these infants have predominant and bullying arms. They push their weight around with their unfair trade practices and they use their control to place long term licensing anchors on their customers. They use their controlling arms to force competitive businesses out of business and they use their [...]