Most people think of Google as a very mysterious entity. To some extent it is, but while the online search giant does hold many cards tightly to its chest, they do also give website owners vital clues as to what they can do to improve their search results and what criteria is generally used to [...]

In the old days of the internet, links were the primary communication path between web sites. Search engines were not as sophisticated as today, and search results rather crude. Actually, even today links are reported to be more used than search engine results; but the latter are increasing their share. In a way, this began [...]

There are few more important factors in your website’s success than the people who link to it. But why are links so important, and how can you get more people to link to you? Built on Links The early web was built on links: if people wanted to go to websites other than the ones [...]

For printing companies to survive and make a permanent mark in this complicated and continually evolving industry, they do not need magic tricks and special powers in order to do so. Having the most modern of modern machines and a large number of staff does not also guarantee success. The technique is only boiled down [...]

Once your website is up and running, it is important to review and update the web site from time to time. This will ensure that you keep the content fresh and relevant, and of course can also make changes to improve the content in the light of feedback and experience gleamed through running the site. [...]

Take this Instant Web Test to see how your web site measures up. The solutions to success may be in your answers. Remember, the simplest web sites are often the most successful. 1. Does my Home Page load in eight seconds or less? 2. Is my site interactive and specialized? 3. Is it immediately obvious [...]

As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings. Here is my list of “The Seven Most Important Things You can do Online”: 1. Identify all your Online Markets It’s a common mistake to focus your attention on [...]

Once your website is up and running, it is important to review and update the web site from time to time. This will ensure that you keep the content fresh and relevant, and of course can also make changes to improve the content in the light of feedback and experience gleamed through running the site. [...]

Different web sites will have different success criteria. Even within a company, different departments might attribute success differently. For the marketing department, driving more traffic to the site might count as success, even if sales don’t increase. For the copywriter, success will come if the content is easy to understand and helps the customer find [...]

So many statistics are available on a site that it can be bewildering and confusing to work out what to measure, what each statistic means and what to do with the data you have. As Disraeli said, there are lies, damned lies and statistics. Here we look at useful statistics to use, and how to [...]