Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you’re like many entrepreneurs I speak with, you probably don’t. All over the world, small business owners are spending thousands of dollars on building and [...]
There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages , Autoresponder follow up systems , and Ad tracking URLs . The lead capture page can be hosted anywhere but it needs to have at least one thing on it to be effective… a way [...]
There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called "swag," will open up many opportunities for your place of business. Advertising Specialties Look around you. You can probably count on two hands [...]
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don’t make an effort to get them into the hands of those who can hire them or buy from them. Everyday people throw away stacks of undelivered business cards. Money down the dumper. Your goal [...]
You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked. Here are [...]
Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because of the stench, filters and laws have been created to attempt to fix the problem, but still the Internet is polluted with more [...]
Form and function is both vital to a web design. Form is one base and function is another. Function without form is boring. Nonetheless, even if the form is impressive yet not functional it will be disappointing. Thus, there must be a symbiotic relationship between the two in order to give life to the site. [...]
What is a flexible way to market or celebrate an occasion that will impress those around you? It may sound silly, but finding a good post card printing company can be of great help to you in many ways. You can market your business, celebrate an occasion in a custom manner, or even remind business [...]
We’ve all seen and read product testimonials. They’re a very valuable tool for merchant sales and can often tip the scales in determining a customer’s decision to buy. But testimonials offer another superb benefit. It’s the benefit to you and your marketing strategy. When I’m on a site offering a product or service I like [...]
Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance. Your car is a finely tuned machine. You bought it not only to get you from point A to point B but also perhaps to have some fun [...]
