Doesn’t that just grab you by the eyeballs and make you stop dead in your tracks? I mean it’s a little harsh ? grammatically speaking ? but holy smokes, it does it have ‘stopping power’… Now I’ll share with you a few secrets for creating good adverts. So let’s dive right in because we’re all [...]

The latest news to hit the Internet’s ‘water cooler’ is that Lycos and Ask Jeeves are to begin their own SEO services.. Search engine optimisation (or SEO) is any practice related to the end goal of improving your website’s positioning in the search engines. The brief history of SEO is that it first started out [...]

In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he’ll start talking about.) Much of that reputation comes from [...]