Did you know that you can dramatically increase the number of visitors that come to your site on a daily basis from Google? And it’s not constantly improving your position in Google search engine result pages(SERPs) for your competitive keywords which can take some time after working on your search engine marketing campaigns. I take [...]
In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising. Most people see cinema advertising as the [...]
Selecting the right keyword phrases is the key to a successful search engine marketing campaign. Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD Group, more online purchases originate from search engine listings than from any other source. It’s no [...]
It’s not about traffic; it’s about generating leads. That’s right. It only took me eight words to give you the secret super tip on using pay-per-click (PPC) search engines successfully. It’s not about generating traffic to your website; it’s about generating leads from the traffic for which you are paying. This slight shift in understanding [...]
Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers. Server Logs Typically, there are two server tools available to you. Server logs are on your server [...]
Running an effective website is a continuous process. I have compiled five (5) ways of doing it on a regular basis. 1. Maintain and Optimize Your Site. Maintenance is making sure your site is technically ready for visitors. To do this, a web site owner needs to regularly run site diagnostics to unearth common problems, [...]
Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers. Server Logs Typically, there are two server tools available to you. Server logs are on your server [...]
There are many methods of increasing sales and brand awareness online, both expensive and inexpensive. If you are not visible on the web you are potentially losing out on additional sales channels. Do you understand your target audience? One of the most effective and increasingly popular ways of directing sales to your company is by [...]
