Research would indicate that consumers don’t know what they’re thinking. According to an article written by Jack Shimell (2002) for Quirk’s Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes. There appears to be an interplay between the conscious and the unconscious [...]

Do you know how to design and deploy a marketing campaign? Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success. You see, there are two types of advertising. The first is broadcast marketing. This category includes TV [...]

Microsoft Great Plains and Microsoft Retail Management System (Microsoft RMS) are getting new market share due to the Microsoft strong marketing campaign. Both products: Microsoft Great Plains and Microsoft RMS are coming from the same Microsoft subdivision – Microsoft Business Solutions (MBS), however due to the fact that both products were bought by Microsoft from [...]

But a mere increase in the volume of website traffic is not the end all and be all of a successful marketing campaign online. There are countless instances of sites garnering thousands of visitors a day, with not a single sale to speak of. Surely, there would be something wrong if a marketing strategy is [...]

This old saying which addresses the variability of the weather in Montana is also applicable to the market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to change. A generation in Internet marketing seems to last 12 months [...]

Think about the first thing you ever heard about "marketing a website" on the web. 99% of the time the first words anyone ever hears are "search engine marketing." Or some semblance of the phrase. And from that point on, the hammering of misinformation never lets up. You are led to believe that your business [...]

Do you ever wonder what the point is in spending all this time, energy and money trying to spread your website link around? Do you get a sinking feeling in your stomach every time you have to shell out more money for clicks that give you impressive numbers but lead nowhere? Are you weary of [...]

Have you seen one of those post-it pop-up? The one that looks so realistic, with awesome shadow effect. If you don’t know what I am talking about, try opening the following website: http://myhobbybooks.com/wowpop They look awesome don’t they? And something like this is always good for your web marketing campaign. One reason, it never gets [...]

Swap In last week’s article: “The Secret Behind the Internet” I discussed the vital role that linking has to play in your Internet marketing campaign. This week I’m continuing the linkage theme, concentrating on outbound links and reciprocation. The Story So Far We already know that the text that people click on to get to [...]

Indeed, business cards add sense to every business marketing and campaign. If it adds a lot of impact an attention to your company, then business cards should never be forsaken. It should capture and invite the customers and in order to achieve that, creativity and style need to be handled properly. There are different types [...]