I have yet to see a business that, sometimes in spite of themselves, didn’t benefit from implementing a Customer Relationship Management (CRM) or a simpler Contact Management software solution. Your small business might be the rare exception, but if you can relate to some of the following scenarios, you may be ready to take advantage [...]
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step. PPC For Testing Let’s say you have a site offering [...]
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search [...]
Many people, in a rush to spike sales through the roof, think too big and end up completely missing out on one of the best free marketing opportunities on the net: discussion forums. Instead of focusing on individual sales, they go immediately for ads that promise thousands of visitors, pay-per-click search engines that could potentially [...]
The purpose of Project Management Software is to provide an environment in which a group of people can work together on joint projects. Most projects involve the development and implementation of new ideas, and these ideas have to be presented, evaluated, and revised. The role of Project Management Software is to help this collaborative effort [...]
There have been a lot of changes on the web since I wrote the first edition of “Power Linking Your Way to 1 Million Hits” in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the [...]
Creating a well-designed website is the first step in your internet marketing strategy that must be backed up with techniques designed to drive traffic to the website for successful, long-term results. You wouldn’t consider opening a retail store in a major shopping mall without signage and you shouldn’t consider having a nice looking website designed [...]
Selecting the right keyword phrases is the key to a successful search engine marketing campaign. Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD Group, more online purchases originate from search engine listings than from any other source. It’s no [...]
If you are like most webmasters, your goal is to increase your website’s traffic in order to increase sales and ultimately revenue. But, you might be wondering how you can possibly perform a marketing campaign if you do not have much of an advertising budget. Fortunately, some of the best ways to increase your website [...]
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results. Clients regularly ask me about the timing of a search [...]
