Tag: Marketing Campaign

Is Your Small Business Ready For A CRM Software Solution?

Posted on Jun.24, 2009, under Computer and PC Tips No Comments

I have yet to see a business that, sometimes in spite of themselves, didn’t benefit from implementing a Customer Relationship Management (CRM) or a simpler Contact Management software solution.
Your small business might be the rare exception, but if you can relate to some of the following scenarios, you may be ready to take advantage of the improved and inexpensive CRM systems coming on-stream.
Mary, your star sales performer, has just been poached by your opposition. She departs your employ with immediate [...]


PPC Advertising ? The First Step In A SEO Marketing Campaign

Posted on Jun.17, 2009, under Web Traffic No Comments

Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step.
PPC For Testing
Let’s say you have a site offering a service or product in the travel market. You’ve put together a healthy budget and decided to go for broke. Yep, you’re optimizing and trading links in [...]


Search Engine Position Report

Posted on Jun.15, 2009, under Web Traffic No Comments

Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally.
Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.
This means you must come up [...]


Grassroots Marketing Campaign

Posted on Jun.15, 2009, under Web Traffic No Comments

Many people, in a rush to spike sales through the roof, think too big and end up completely missing out on one of the best free marketing opportunities on the net: discussion forums. Instead of focusing on individual sales, they go immediately for ads that promise thousands of visitors, pay-per-click search engines that could potentially expose them to thousands, and even sloppily-produced and sometimes fraudulent spam submission programs.
Even though it is essential to increase your rating with search engines, to [...]


Not All Project Management Software is Created Equal

Posted on Jun.11, 2009, under Computer and PC Tips No Comments

The purpose of Project Management Software is to provide an environment in which a group of people can work together on joint projects. Most projects involve the development and implementation of new ideas, and these ideas have to be presented, evaluated, and revised.
The role of Project Management Software is to help this collaborative effort along. Collaboration happens at various levels and it is up to the Project Management Software to facilitate all these levels.
A typical Project Management scenario
Consider a creative [...]


Link To Get Traffic – Not Search Engine Rankings!

Posted on Jun.08, 2009, under Web Traffic No Comments

There have been a lot of changes on the web since I wrote the first edition of “Power Linking Your Way to 1 Million Hits” in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign.
In fact, the people best able to withstand major changes and shifts in the search engines that affect [...]


Search Engine Optimization (SEO) Strategy – Navigating the Dark Waters of Website Promotion

Posted on Jun.05, 2009, under Web Traffic No Comments

Creating a well-designed website is the first step in your internet marketing strategy that must be backed up with techniques designed to drive traffic to the website for successful, long-term results. You wouldn’t consider opening a retail store in a major shopping mall without signage and you shouldn’t consider having a nice looking website designed without expanding your web presence in order to be found on the internet. The following strategy overview is designed to bring about these results:

An attractive [...]


Search Engine Marketing: Choosing Keyword Phrases

Posted on Jun.04, 2009, under Web Traffic No Comments

Selecting the right keyword phrases is the key to a successful search engine marketing campaign.
Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD Group, more online purchases originate from search engine listings than from any other source. It’s no wonder, then, that search engine marketing campaigns ? which include organic search engine placement, paid inclusion, and pay-per-click, among the major elements ? are a centerpiece [...]


Increase Your Web Traffic without Breaking the Bank

Posted on May.28, 2009, under Web Traffic No Comments

If you are like most webmasters, your goal is to increase your website’s traffic in order to increase sales and ultimately revenue. But, you might be wondering how you can possibly perform a marketing campaign if you do not have much of an advertising budget. Fortunately, some of the best ways to increase your website traffic are free and will not break the bank. Read the following tips and implement them into your marketing plan to get more traffic to [...]


Organic SEO: Patience For Long Term Ranking Results

Posted on May.22, 2009, under Web Traffic No Comments

When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
Clients regularly ask me about the timing of a search engine optimization campaign and when those results will be seen in the search engine listings. A long term marketing campaign based on search engine optimization takes [...]