Viral marketing can work wonders for any business, web site or product. It can be a great source of sales leads, one-way links and targeted traffic. Yet, many marketers are not taking full advantage of this ‘viral factor‘ in their marketing efforts. How about you? Are you using any viral marketing methods with your web [...]

OK boys and girls. Today we’re having a pop quiz. I heard that groan. Don’t worry. This will be over in a matter of seconds. Q1: “__________” is King. Q2: Link “____________” and link “____________” matter oodles to Google. The answers are provided in the following… Are you hearing a lot of talk from marketers [...]

You may be shocked to hear this. You DON’T need a lot of traffic to make your website a screaming success. Many new marketers are led to believe the key to profits lies in throwing as much traffic as possible at their sites. Hence increasing the popularity of traffic blasting programs which are inevitably money-drainers [...]

Wouldn’t it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would [...]

First, you must realize that targeting the right keywords or phrases is the ‘key’ to making any kind of profit from your site. Choosing the ‘right’ keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online venture. How do you find [...]

With learning about online promotion, there is so much information out there about “what you should be doing” to promote you business. This tutorial will be to inform you about what you SHOULDN’T DO! What are (FFA’s) Free For All Sites & Link Farms? These types of sites can be recognized by their one purpose. [...]

One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others). The decision [...]

Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card. Here are 4 proven ways to supercharge your business card into a powerful business tool. 1. Use the back of the card to include sales info. Good marketers know that customers need [...]

Personalized search is a hot topic especially since Yahoo! and Microsoft have announced they are aggressively developing this service. Most likely, people will be leery of personalized search if they think that this is just be another way for companies to market to them. Search engine research has shown that there are typically two types [...]

The subject of referral traffic may be a bit elementary to many folks who have been networking for a while. However, a few recent discussions with new marketers have led me to the conclusion that a brief commentary on the subject might be well received. Referral traffic is web traffic you receive when you refer [...]