Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card. Here are 4 proven ways to supercharge your business card into a powerful business tool. 1. Use the back of the card to include sales info. Good marketers know that customers need [...]
One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to [...]
If it’s not easy for prospects to buy, they won’t. Use this checklist to find obstacles on your web site that cost sales. Navigation 1. Are you leading prospects to your order form? 2. Is your order form easy to find? Do you have an Order button or link to your order form on most [...]
Reading on the web is different than reading in all other formats. People approach it differently and you need to have strategies that capitalize on those differences so you can connect with your prospects. Creating website copy that attracts your perfect clients, holds their attention and gets them to take action and connect with you [...]
Globalize Your Website The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to ‘globalize’ a website and broaden a businesses general appeal to an international audience. 1.) Payment Options – vary from country [...]
More and more non-profit organizations are developing websites to help share information about their mission and programs. This involves strategic planning about the best way to present your image and message online. Once your site is up, your organization also has to be ready to keep information current and to maintain consistent outreach activities. If [...]
I’ve focused in the past on some individual sections of your website that you should consider implementing. What I’m going to do now is give a brief overview of a number of pages and sections that are common in websites. Home Page This page should have a short descriptive paragraph or two, along with some [...]
How to market your website Your website should not be a passive thing; Web sites should generate activity, and usually do in the form of e-mail. People see something on the website they want to know more about, they have a question, they want to sign up for something, and they want to let you [...]
How to market your website Your website should not be a passive thing; Web sites should generate activity, and usually do in the form of e-mail. People see something on the website they want to know more about, they have a question, they want to sign up for something, and they want to let you [...]
