Thaidoweb 2008

Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card.
Here are 4 proven ways to supercharge your business card into a powerful business tool.
1. Use the back of the card to include sales info. Good marketers know that customers need to be reminded at every opportunity how your product or service will help them. Even though business cards are small, you can still include some information on [...]

One product, one long web page: this kind of web site is
sometimes called a sales letter site or mini-site, and it
focuses on one and only one goal, as many sales of that one
product as possible. With a one-product sales site, no
distractions, no subsidiary goals, such as newsletter
signups, are allowed to interfere with that goal. So let’s
look at some common mistakes and omissions for a sales
letter site.
Your headline serves as the key point of orientation for
the reader and [...]

If it’s not easy for prospects to buy, they won’t. Use this
checklist to find obstacles on your web site that cost sales.
Navigation 1. Are you leading prospects to your order form? 2.
Is your order form easy to find? Do you have an Order button or
link to your order form on most pages?
Contact Information * Can prospects contact you if they have
questions? * Do you provide a link to your contact information
on every page? Do you provide a phone number, email address, [...]

Reading on the web is different than reading in all other formats. People approach it differently and you need to have strategies that capitalize on those differences so you can connect with your prospects. Creating website copy that attracts your perfect clients, holds their attention and gets them to take action and connect with you should be your only goal when writing your website copy.
The words, on your page create a portrait of the content you offer and they are [...]

Globalize Your Website
The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to ‘globalize’ a website and broaden a businesses general appeal to an international audience.
1.) Payment Options – vary from country to country, therefore offering flexible payment options are important. While PayPal might be a good option for consumer-oriented products, this service is not widely used by businesses [...]

More and more non-profit organizations are developing websites to help share information about their mission and programs. This involves strategic planning about the best way to present your image and message online. Once your site is up, your organization also has to be ready to keep information current and to maintain consistent outreach activities. If your group is planning a Web site, consider:
1. How does your organization plan to use your site? Is it for marketing your organization, raising funds, [...]

I’ve focused in the past on some individual sections of your website that you should consider implementing. What I’m going to do now is give a brief overview of a number of pages and sections that are common in websites.

Home Page
This page should have a short descriptive paragraph or two, along with some sort of bulleted list that a website visitor can look at and very quickly get an idea of what the site is about. This could also [...]

How to market your website
Your website should not be a passive thing; Web sites should
generate activity, and usually do in the form of e-mail. People
see something on the website they want to know more about, they
have a question, they want to sign up for something, and they
want to let you know immediately! The reply they get, or don’t
get, will reflect on you and your marketing methods!
Respond quickly
Responding to e-mail from the website is a vital part of
maintaining a successful marketing [...]

How to market your website
Your website should not be a passive thing; Web sites should
generate activity, and usually do in the form of e-mail. People
see something on the website they want to know more about, they
have a question, they want to sign up for something, and they
want to let you know immediately! The reply they get, or don’t
get, will reflect on you and your marketing methods!
Respond quickly
Responding to e-mail from the website is a vital part of
maintaining a successful marketing [...]