The Purpose of PageRank?

I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy. PageRank [...]

Search Engine Optimization Search engines still remain the #1 tool to generate free targeted traffic to any website, so make sure that your site is indexed in every major search engine. Do a through check of all the meta tags and make sure you are not missing any one. The most important meta tag is [...]

Link Exchange Primer

An Introduction to Link Exchange Initially, when the internet was in its infancy, webmasters used links as a way to complement the content of their website and to help their visitors find information. As the importance of links increased, the focus shifted away from helping the visitor to helping the webmaster. This came about as [...]

When you are trying to promote your website, you want to make sure that you make as few mistakes as possible. However, there are a lot of mistakes people commit when making link exchanges that can be costly for their websites. Read the following ways to avoid making those costly link exchange mistakes: 1. Avoid [...]

Reciprocal Link versus Value Exchange

Most webmasters are familiar with the concept of reciprocal linking. Reciprocal linking is the exchange of links between webmasters with the hope of improving their site ranking with the search engine. However, as more and more webmasters use reciprocal links to increase their site ranking, the search engines are also getting smarter and more demanding. [...]

Reciprocal Link Building That Works

We all know the value of getting links to our site. Links bring you traffic from related sites and boost your search engine rank, which brings you, umm, more traffic. So, basically, links = traffic. However, gone are the days of simply asking for a link (in exchange for a link from your site) and [...]

The Need of Popularity

In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites. Some engines even claims they won’t index sites that don’t have at least one link pointing to them from another [...]

Google Patent Application ? Linking

The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: "A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on [...]

In the old days of the internet, links were the primary communication path between web sites. Search engines were not as sophisticated as today, and search results rather crude. Actually, even today links are reported to be more used than search engine results; but the latter are increasing their share. In a way, this began [...]

8 Essential SEO techniques

1) Title Tag – The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it’s own [...]

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